CASE STUDY
ewool
CASE STUDY
Providing comfort in the harshest conditions.
Ewool is an ever growing company, specializing in the development of heated wearable for harsh winter conditions. Their products deliver functionality and comfort, all while supplying long lasting power.
My mission? To help ewool expand their customer base to the emerging market of snowmobile riders and backcountry enthusiasts.
My approach needed to be highly relatable to demonstrate the usefulness of these products while out riding and being in the winter elements.
SCOPE OF PROJECT
Social Media Video CampaignPhotography Marketing Assets
ROLE
Director Of Photography
Producer
Photographer
Cinematographer
CHALLENGE
Delivering convincing and relatable imagery for riders to connect with, while being on point with the ewool’s style.
OUTCOME
I helped ewool expand their market reach, connecting with a new customer base.
Developing strategy
I spoke with ewool’s head of marketing, Alexandra Lavallee to craft a strategy that would best display their products across all social media platforms to the broad community of snowmobile riders and enthusiasts.
This discussion provoked the questions:
-What are the products practical use cases when riding?
-How can I provide images that consumers can relate to?
-How can we showcase the products functionality?
Being a snowmobile rider myself, I was able to approach these questions with the knowledge of what every rider experiences.
There are pivotal points throughout a day of snowmobiling where heated wearables would be crucial:
-The initial set up before riding. This consists of unloading the machine and fuelling up.
-Using your phone to use your maps or take photos.
-Eating your lunch or taking a snack break.
By identifying these critical moments, I could begin to build out the story line for the video and photo concepts.
Photography
When discussing the concept for this project, I mentioned the possibility of not only showcasing the usefulness of both the gloves and the heated vest from the riders perspective but also from the point of view of a photographer. By doing this we have potential to reach both the markets of outdoor photographers as well as snowmobile riders.
Excited about this idea, the team at ewool agreed that I would showcase both perspectives for greater diversity.
VIDEO OUTLINE
Before I film anything, I will always create story board concepts outlining each shot to help all creatives and talent involved within the project. This will give everyone a good rough idea of how the day will go and what shots will need to be captured.
RESULTS
I was able to provide ewool with convincing and relatable imagery that connected with the greater audience of snowmobile riders and outdoor enthusiast showcasing the usefulness of their products in the backcountry.
Click here to see the final results of the project!